The most useful commercial real estate videos are short and specific: property tours, local market updates, deal stories and plain-English explainers. At KW Commercial Texas, the Content Lab helps the team script, film and edit them.
Five videos worth making
- Property tours. Walk a listing and point out what matters to a tenant or buyer: access, loading, parking, visibility.
- Submarket updates. Two minutes on what's changing in one part of Houston.
- Deal stories. How a deal came together, with the client's permission and no confidential details.
- Explainers. Lease or buy? What is a triple-net lease? Questions clients ask you every week.
- Introductions. Who you are, which property types you focus on, and how you help.
Keep it short and useful
Most people watch on a phone. One idea per video, a clear first sentence, captions, and a simple next step at the end.
Where to share
Post to LinkedIn, add to your agent profile and listing pages, and send directly to clients who asked the question the video answers.
How the Content Lab helps
Our Content Lab helps agents script, film and edit, alongside a videographer, so the team can produce consistent video without a production budget of their own.
Key takeaways
- Make short, specific videos: tours, updates, deal stories, explainers.
- Design for phones: one idea, captions, a clear next step.
- The Content Lab helps script, film and edit.