Commercial professionals at KW Commercial Texas receive referrals from KW agents whose clients own businesses, lease space or invest, and refer clients to KW colleagues in other markets. KW's network, the world's largest real estate franchise by agent count, includes more than 165,000 agents across 55+ regions, 17,600+ of them outside the U.S., and more than 1,800 KW Commercial members in North America.
Where commercial referrals come from
- Residential colleagues. Homebuyers and sellers often own businesses or investment property. When they need commercial help, a colleague in the same office is a natural referral.
- KW Commercial members. Commercial agents in other markets refer clients with Houston needs and co-broker deals.
- International agents. More than 17,600 KW agents work outside the U.S. (November 2025), a channel for overseas investors interested in Houston.
How referrals are handled
KW agents send, track and receive referrals in KW Command, KW's platform for managing contacts and transactions. Locally, PIE and Connect & Strategy, our monthly in-house meeting, keep the team aware of what each colleague is working on, so opportunities reach the right person.
Making the network work for you
- Let residential colleagues know which property types and submarkets you serve.
- Show up at PIE and share opportunities.
- Share Houston market insights on your own channels so colleagues elsewhere know who to call.
- Refer out, too. Relationships run both ways.
Key takeaways
- Referrals come from residential colleagues, KW Commercial members and international KW agents.
- KW has more than 165,000 agents across 55+ regions (KW, 2026).
- Referrals are managed in KW Command; locally, PIE keeps opportunities moving.